Steam please stop (Dead by Daylight)

Have you seen who Steam is promoting on the game page? As a fan of this toy, I am shocked by the Steam policy in this regard. What a fierce trance in a wig, who is hated even by English-speaking gamers in the chat, and after him some kind of non-binary personality. I am not against these comrades, let them live as they like, but why impose them so fiercely?
And how do you feel about it?
Spoiler