The ranking of car brands by index repeat purchases in Russia or why I love Mercedes ))
Already 10 years I have focused on three of the stamps in their automotive preferences — Mercedes-Benz, Lexus and Toyota. These are the three brands that I love and prefer.
And MERCEDES is some kind of magic ...the magic of three beams )))
As always at the heart of the Post — her Majesty the Statistics ))
The leaders of the rating at index repeat purchases are Mercedes Benz (66%), Volvo (59%) and Volkswagen (55%), as an obvious outsider – Daewoo (8%). The top five included Toyota (51%) and BMW (48%).
Index repeat purchases, the analysts of "AUTOSTAT" calculated in the framework of the evaluation of satisfaction of car owners and car dealers. All owners were asked: "What brand of car You are considering as your next purchase?". In ranking the percentage of respondents who as the next purchases were considered the same brand of car owned at the present time.
If we compare the Index of repeat purchase consumer loyalty (NPS), which was also designed by experts of "AUTOSTAT" during this survey, we can conclude that these indexes characterize the attitude of the owners towards the brand of your car from different angles. In addition, the method of calculation* these indices are different.
So the NPS shows the level of positive recommendations and feedback, which broadcast about your car its owners (the willingness to recommend their relatives, friends and acquaintances), while the index of repeat purchases shows the willingness of motorists again to buy the same car brand that they own now.
For example, every fourth owner of LADA, are not willing to recommend their relatives, friends and acquaintances (the LADA brand ranked last in the ranking of NPS), but it is ready again to consider the purchase of a car of this brand.
Data was collected during the annual study "Preferences of Russian consumers in the automotive market". In November 2014, held the second wave of the survey of car owners. The survey involved about 2,000 car owners – the owners of the most popular brands in the Russian new car sales.
*Method of calculation:
Index repeat purchases = Number of committed respondents / total respondents * 100%
Committed respondents – those who as the next purchase indicated the same brand of car owned now.
Well, I add some statistics based on the results of sales of the first quarter of 2015.
The company "Mercedes Benz Rus" in the I quarter of 2015 increased implementation in the automobile segment at 9.2% and 1.4% in tonnage. From the beginning, the customers were transferred 11341 car of the Stuttgart brand and 1,334 units of light-duty vehicles.
Share of the brand in the automotive market as a whole increased to 3.3% against 2% for the same period last year.
Thus, Mercedes-Benz has confirmed the leading position in the premium segment of the Russian automotive market.
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ALL A GOOD DAY ! ! !
R E P O S T — WELCOME ! ! ! THANK you ! ! !
In principle, all good. But small things of it. For the money in the car... there is nothing Plastic in the trunk creaks all over the car.
ValdeMar050
It happens...(
but that is not so ), I ve thought a lot about your car)
To me Mercedes was 23 machine : thrown out of the list of those who would not buy ever: it's a Lifan, Geely, Lada, Chery, Great Weal, Ssang Yong, Uaz)))
Nothing once you start from the pit - giant checkers think to grow to Mercedes)
PS of course if you ever suddenly found that I have relatives in Australia)), then it will go faster=)
UAZ normal cars! But only after the handy man!
To me Mercedes was 23 machine : thrown out of the list of those who would not buy ever: it's a Lifan, Geely, Lada, Chery, Great Weal, Ssang Yong, Uaz)))
Nothing once you start from the pit - giant checkers think to grow to Mercedes)
PS of course if you ever suddenly found that I have relatives in Australia)), then it will go faster=)
huh) people in this country do not know what it is...bring Buick — say it Chinese some
The unification of the entire line of GM )) for Example Opel and Buick ( it's more sporty and prestigious brand in the GM line compared to Chevrolet ))
Owners of the insignia wallow in the offense)
I about another )) And is not related to the owners of Opel. It's not solved the issues of unification, from unification of platforms and ending with spare parts, and much more ))
In General doing business. Issues for Opel ( he has long been unprofitable). Debt restructuring, etc.
what else, in addition to selling outright slag under its own nameplate?
we have the same Led and the Lanos is the personification of the brand
And Ford goraaazdo above Chevrolet! Messed all the same, GM is a great brand of Korean shit...
I say that Mitsubishi cotton))I just do not climb more in the swamp+dealer only wants to sell that then they are not particularly interested)
In my opinion, and so everything is clear. Many people tend to buy the next car more comfortable previous. Start with a budget car and climb higher and higher to a Suite. And luxury cars which are the most worthy? True. Mercedes Benz. For example I ride right now on the Subar', it is clear that in the future I want to buy a car more comfortable and this is obviously not a Subaru, but as soon as we reach the car where the "all inclusive", I'll continue to consider model of a car only to this company.
DaniMoscow
Mercedes is always ahead of the competition — it's a Mercedes! The more recent the design I am very happy to see. Only one not happy with the current market wages, earn a Mercedes you can in 10 years if you do not eat, drink and sleep at work. To my deep regret...
amendment - and not even sleeping on the job!
The only way to earn)))
to make maximum use of 24/7
Mercedes is always ahead of the competition — it's a Mercedes! The more recent the design I am very happy to see. Only one not happy with the current market wages, earn a Mercedes you can in 10 years if you do not eat, drink and sleep at work. To my deep regret...
I have now the third Toyota, and the stepfather is the 4th kruzak)))
Toyota just because of the reliability we choose, because it runs large...)
Lexus stolen fucking refused 5 years ago from the RX in favor of the XC90 over this...
There are good statistics. but we must not forget that some take the ancient Audi then crying that it's shit... but just for it to them who did not attend. and as with Subar Honda, ...and more for mercy care and the Volvo youth not really takes them and kills...
purely my thoughts!
Yes, what do you mers-) I know I bought AMG there in 3 months barrels meyvali cracked)
the quality falls at all grades) I prefer old cars-)
I'm on OPO work bredyatina Gazprom, in Pereslavl, SN-18 Tr would be in the MSC amassed by Mercedes quickly)))))ha ha
no need for that.)
Hoot with our air in GMT - it is not clear what will happen to us in 20-30 years)))
forget about retirement-) when you're old not-) to be social datasia) so to speak that does not die) your pension is your own investments(real estate, Bank accounts, etc.)
Yes, plus the whole capital, and wages in Moscow)))))in the periphery of the people survive as they can))) in old age I shall not care on which to ride)))the main thing that was a pension-that would be four-wheeled friend to serve)))))
I also love and respect...but the money for this car I have!you have to settle for what is
Interesting index, and even looks quite true...in leadership MB no doubt by the way
Well, how to say, life will secure and walk like))) so easy with a 200-key and Radikov people get off the subway and car classes below!) first of all, the main person to stay!))
Damn, the rating of captain obvious... Here is a no brainer. People start with VAZ 2107 will seek to buy every next car class above. for example, the chain is as follows
1 chain — 2107-Ford focus - a thread Hyundai spota — then Toyota highland Mercedes or BMW or Audi
2 chain — 21099 - Polo — Skoda aktaviya Passat or Mercedes or BMW
And so on... until the budget will allow. Mercedes, BMW, VAG and Toyota give the car a top class bonuses that no other brands. It is not necessary to be seven spans in a forehead to understand that buying 200 kruzak would you get a thread of a Kia Sorento. you sit again in kruzak or BV or Mercedes or Lexus.
But there is in this list is another interesting player — Volvo. He atoral yourself a stratum of people for whom security is more important than all other parameters. and even These people cannot get away from the Volvo.
PRMboy
Untrue rating...about Volvo just did not really...
Who told You that not right?)
Bati somehow for a long time was a Hyundai, my first car too, Hyundai. Others would advise, but if you go further, it is likely not in these shoes.)
In its place is, in principle,
disadvantage of this car is too "DOE-eyed" from all sides... he lacks aggression... if this is the X6 from the front ... the back part is some sort of turtle with no legs...
For 25 years, I buy cars only one brand. Though the family was 3 fol'ksa.:-)))
For my godfather bought an Audi A4 ' 98, in consequence I bought an A4 2002, then 2007, and now new Audu Q3 2012)) and life will not change on any Mercedes or BMW))
For 25 years, I buy cars only one brand. Though the family was 3 fol'ksa.:-)))
I had a VAZ 2105 gave my grandmother)) was sold through a floor of year took a chisel 2110)) a year later, PEUGEOT 206, Golf 4 then Germany)) and squeezer 4 years, decided to buy a new car) in terms of price quality is not equal to found the Ford focus 3))) until everyone is happy))) and to say that I will track the car to take a Ford — well, not sure))) although it can be as Skoda and focus ST new)) we will see)
MERCEDES-RUSSIA
Better file and to more accurately work with a needle file ))
With a file or hacksaw?))) I can imagine how much of a file you cut will be)))))
Yes, eclipsing the springs is not enough (( you Have to cut yourself )))
Saw, Shura, saw (s)
Drift racing!)))
Real Paz, you know chotko cars:-)))
Dim, don't worry. Sell my Tayota, save up some money and buy the coolest Lada in eclipsing springs.:):))
I understand what you are accustomed to their Lada ... But people may not understand ))
Actually she's not lying, it is)) who buys a new Mercedes is unlikely to change to anything else, Volvo is also safe and good buying a car which does not want to change to something else. at the expense of Toyota, I would argue)) but not d)) BMW is also a lot of fanatics, but policy/Audi/Skoda — VAG in one word, the most common for a fairly reasonable price compared to the same Mercedes or Volvo))
My dad changed 5 generations of trade winds on the principle of "well normal car th goes like breaks not much." Before that traveled only on the car (even in the Soviet Union). But how to ride my b, just for some reason decided that the Passat's time to give:))) these are the people in this statistic and fall. I had VAG, Opel, mini, and now for the second BMW. At mercy went driving again. After BMW, not the second time, the first time do not want to buy:))) Now like the new Ceska externally, but still, the second car C63 is too expensive, but the M3 or 1M, I think, will be good for me:) actually for myself I think that how to stand to stop, and change on a Mercedes:)) And lucky, and all life on b is rolled;)
This rating of some data are missing. How many owners MB, AUDI, LEXUS, Mercedes, etc.
Here is an example. If among the respondents there were 10 owners MB and 6 of them again buy a MB, that's 60% loyalty. But the representativeness of the sample is low.
When the WHA was 8000, and only 1,000 of them will buy after VAZ VAZ. A total of 12.5% loyalty, but the quality of the sample is much higher.