Career Mode (FIFA 23)

Good afternoon! Please help me sort out two issues:
- in the career mode for the coach in the center tab there is one task to increase the popularity of the brand (to achieve the growth of the club in North America in 2 seasons, what needs to be done I play the season won everything that is possible, the most top players play , since the rating drops a lot, and the popularity of the brand is a high priority ?!

- in the game mode I play training for the player, but you can apparently choose according to some sign, because if you select a penalty, then the rest of the training is not available if you select the standard, then the same workouts are available, on what it depends ... if I want to recruit different ones, then only the first 3 slots are selected, and then the block

Thank you in advance