Instantly heats up the GPU to a GTX 770 2GB MSI

Hi all, please help to deal with the problem. When entering any game, even in undemanding type of fun game or some ******, video card heats up instantly ( 2-3 seconds ) to the limit temperature, the cooler rotating at maximum speed and the screen turns black and the video card continues to work.When you minimize the game the temperature drops I disassemble, clean, thermal paste is normal, the driver changed and all that. Heated exactly in the area of the chip is very strong. On the desktop, the graphics card temperature is 38-43 degrees. Download GP on the desktop 2-7 percent