The problem with the addition to Dark Souls 2 (Xbox 360) (Dark Souls)

Ordered over the Internet license disk Dark Souls II: Scholar of the first sin on the Xbox 360. Nothing unusual, the drive in an external cardboard box on which was a depiction of scholar, it is a plastic that looks like a normal DS 2, with the guide and leaflet inside.
On a piece of paper the ID for Xbox LIve, which was repaid successfully(so that the license is current), but instead of the Supplement itself, includes Crown of Ivory King, and the other DLC, I provided.. a 50% Discount on the DLC.. these individually.
The description on the leaflet with the code was this:

DOWNLOADABLE UPGRADE

Enjoy the ultimate DARK SOULS 2 Expirience with DARK SOULS scholar of the first sin.
The defintive edition features new NPC characters, events, and augmented item descriptions for an expanded story and includes the critically acclaimed 3 DLC chapters.

Yes, I enjoyed: the characters, and three enabled there additions.
How can this be?
If the code is valid, the description must be true, the license after all.
What to do in this case?
To return to the online store?
And how to understand what the next ordered scholar will not be the same?
Or is it a new policy FROM SOFTWARE? (this is bullshit)
Attached a photo of a leaf with Xbox LIVE code.