Won't start on Win 10 (Steam License) (Alice: Madness Returns)

Good afternoon!
In general, I recently bought a game in Steam (before that I played pirate and Win 7), but I ran into a problem, the game does not start in any way, if you run it from a shortcut on the desktop, the game seems to want to start, but then it gives out that "The game is not responding." If you run it with .exe, then a Steam Error error appears with the words Application Load Error 5: 0000065434. I read that for many she plows on Win 10, but even "dances" with different Compatibility Modes did not help me ... Maybe someone in the know and will advise what can be done?