New year discounts

Hi all.

There is an opportunity now to upgrade my PC, I want to buy Intel Core i9-9900K and more for him.
But the question is buy now or wait for the Christmas discounts? Who keeps track of these in the new year discounts are only on products that no one buys? Or is there a chance that the expensive components will be the same discount?
I will buy in retail stores, live in SPb.