The solution to the game crashes (Need for Speed: Heat)

Hi all. I, like many others, faced with the problem of crashes to the desktop. I twisted graphics settings from minimum to ultra - did not help. I measured the temperature at overheating - all fine. Download of GP in the game does not exceed 80%, CPU usage less than 40%. But flew anyway.
Latest drivers, game is on SSD (not with Windows, but on a separate SSD). Iron is a more than fit recommended.

Previously, the game crashes exactly every hour. But I managed to overcome the departures.
And so, that's what I did. Don't know if you can help, but...
1. In NVIDIA Experients, I first optimized the game automatically (experients, as always put ultra minimal salary O_o I'm crap with it ^_^). Then I chose the manual mode and put everything on ultra.
2. Went to the game and zoom settings translate the slider to a value of 95%.

All! The game crashes!
If you have problems with crashes, try to manually optimize the game in experients, and then increase the scaling to 95%.
Some (according to the users of the forum, EA) helped to reinstall the games on the other SSD (the one which should not windose).
Good luck!